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THAILAND LEADING MARKET RESEARCH
Founded in 1982, CSN Research is a well established, local market research company that provides local understanding and expertise delivered at an international standard.
MOREOUR SERVICES
MORECSN specialises in Customised Research Solutions. We determine the specific needs of each customer and design the perfect project to maximise useful results and minimise cost. By matching the expertise of our different research teams and professional researchers with the needs of each project, we have the flexibility to meet any research requirements.
Data Collection
Our collection techniques include both qualitative and quantitative methods ie. PAPI,CAPI, CATI, CAWI, Mystery shopping, IDI,FGD, Ethnography & Accompanied Shopping. We use software to gather data for more simplicity, productivity, efficiency and conciseness.
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Tabulation & Data Analysis
Our score tabulations and advance analysis are designed and diagnosed in a professional way to meet the research objectives.
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OUR EXPERIENCES
Recognized embodied strengths we religiously maintain in our working culture, we strive to develop a long term partnership with our clients to enable decision making excellence.
SOLUTIONS
MORECSN provides market research and business development solutions to a wide range of international and local clients. Since our researchers have backgrounds in many different fields, we have been able to satisfy a diverse group of clients from major industries in the country.
Customer Understanding
Customer understanding is the process of gaining deep insights into the needs, preferences, behaviors, and motivations of customers. It involves gathering and analyzing data to develop a comprehensive understanding of who the customers are, what they want, and how they make decisions.
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Brand Health Check
A brand health check is an assessment of various aspects of a brand's performance and perception in the market. It helps organizations understand how their brand is perceived by customers, employees, stakeholders, and the public and identify areas for improvement.
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Shopper Insights
Shopper insights refer to the understanding gained from analyzing the behavior, preferences, motivations, and decision-making processes of consumers when they are shopping for products or services. These insights are crucial for businesses to develop effective marketing strategies, optimize product offerings, and enhance the overall shopping experience.
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Promotion/Campaign evaluation
Promotion and campaign evaluation are crucial aspects of marketing strategy that help businesses assess the effectiveness of their promotional efforts and marketing campaigns
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Employee Engagement
Employee engagement refers to the extent to which employees are committed to their work, feel connected to their organization, and are motivated to contribute to its success. It goes beyond simple job satisfaction and encompasses the emotional and intellectual investment that employees have in their work and their organization. Engaged employees are typically more productive, innovative, and loyal, leading to higher levels of performance and better business outcomes.
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Innovation & Product Development
Innovation and product development are closely related concepts that are fundamental to the success and growth of businesses, particularly in today's dynamic and competitive markets. Innovation is the overarching process of generating new ideas and solutions, while product development is a specific application of innovation focused on creating tangible offerings for customers. Both are essential components of a company's growth strategy and require ongoing investment and attention to remain competitive in the market.
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Customer engagement
Customer engagement refers to the interaction and involvement that customers have with a brand, product, or service. It goes beyond mere transactions and encompasses the emotional and psychological connection that customers develop with a brand over time. Customer engagement is essential for building long-term relationships, fostering loyalty, and driving business growth. Innovation is the overarching process of generating new ideas and solutions, while product development is a specific application of innovation focused on creating tangible offerings for customers. Both are essential components of a company's growth strategy and require ongoing investment and attention to remain competitive in the market.
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Brand & Corporate Image
Brand and corporate image are critical elements of a company's identity and reputation, both of which significantly influence consumer perceptions and behaviors.
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